Don't miss these exclusive talks with our industry leaders.

View Program »

Cup Icon

5 CUPS:

Are Brands Shifting Too Much To Digital From TV?

FPO

How Do Tweets During Primetime TV Programming Impact Brand Sponsors?
The authors of this Journal of Advertising Research article believe that their research is the first to explore the value, rather than the volume, of the “earned audience” on the Twitter platform.
See more »

Do Online Video Platforms Cannibalize Television?
The time consumers spend online to watch user-generated videos and on video-sharing sites reduces the time spent watching television according to this Journal of Advertising Research study.
See more »

Metric Reveals the Impact of Television Commercials on Internet Search Queries
This Journal of Advertising Research article introduces a new metric-a measure of changes in Google search queries-that reveals how TV commercials or sponsorships can trigger Internet searches by consumers.  The value of this metric is that it measures an actual behavioral advertising response.
See more »

Does Intrusiveness Impact the Effectiveness of Online-Video Ads?
The study discussed in this Journal of Advertising Research article examined the impact of advertising characteristics, such as length, humor, and “informativeness” on the perceived ad intrusiveness of online-video advertisements.
See more »

Should I Advertise During the 1st Half of the Super Bowl?
This study analyzed the collective impact of repetition and position on advertising effectiveness. Recognition and likeability of advertisements that were broadcast at different times during the Super Bowl were examined in this Journal of Advertising Research article.
See more »

UPCOMING EVENTS

Re!Think 2016
How Advertising Works Today
March 14-16

Audience Measurement
Audience Measurement 2016
June 13-14


Young Pros NYC
Make Your Mark Presented by Unilever
March 16

Young Pros NYC
Breakfast With Champions with Steve Coffey
March 22

How Advertising Works (Minnesota)
The Consumer and Customer in Charge
April 12

Shopper Insights (Cincinnati)
Shopper Insights
May 10

Cross­-Platform Analytics (Chicago)
Cross­Platform
May 12

Young Pros (NYC)
Make Your Mark
June 14